Google tools for effective SEO

There are many SEO tools available in the market. No doubt that some of them are really better. But instead of spending dollars on those tools, why not to try Google SEO tools which are equally better and absolutely free. Google provides now few but many SEO tools. Below are some of highly usable and productive of them.

Google Webmaster

Google webmaster is one of the best and my favorite SEO tool. You only need to submit and verify your website address, and it take care of the rest. It shows you how Google crawl and index your website. Just submit your website sitemap, and it will update all the new pages in Google index. Moreover, it also identifies broken links, malware and other issues at your site. Webmaster inform you whenever your site create some problem in Search index. Plus it checks your website speed and let you know why it is slow. What more you want when you get all this for absolutely free?

Google keyword tool

If you are stuck with keyword ideas and doesn’t have any idea what people actually search for on the internet, then Google is here to help you. Google keyword is a great tool for exploring keyword ideas and help you find the best keyword for your audience. You only need to enter the word or phrase in your mind and it will explore the most related keywords to your search. It shows monthly search, local search, competition level and other things with each keywords.


Google Analytic

Keeping eyes at your website traffic and turning visitors into loyal readers is not an easy task. Google makes it little simple for you through Google Analytic. Once you merge Analytic account with your website, it will record all the traffic activities and show you the pattern of visitors comprehensibly. It help you to know which page or part of your website are performing well and what visitors are liking at your website. If you know what your audience are actually looking for, then you can post articles they would like and can turn them from readers to your followers.

Google trends

Google trends tell you the popular terms on search engines. It shows what people are search for now a days. On August 5, 2008 Google launched Google Insight for search, a more sophisticated and advanced display of data. With Google insight, you can search which term(keyword) has gain popularity in which year and place.




Google Plus

Google recently launched G+ as a social media platform to share, collaborate and create together. But it is more than just a social media. You can claim your posted articles through your Google Plus account. It gives you more authority as a writer and your posted articles get more value. Moreover, you can develop a brand through circles and can get high Page-rank backlinks to your website.

Read More

Effective SEO techniques for Organic Link Building

Getting backlinks is the most difficult but effective search engine optimization technique.  Search engines give preference to those pages which has more quality backlinks that other competitive page. There are many techniques, some good and some bad; one can do to get backlinks. Below are some highly creative and unique techniques to get quality backlinks to your webpages.

Guest blogging
Guest blogging is one of the most popular and reliable source of getting quality backlinks. First you need to find related or similar to your niches, and then guest post some self written content having backlinks to your website pages. Ofcourse, the link should be logically defined and it is blog owner wish to honor that content and link. Also, be careful while choosing the blog or website you want to guest post for. Check the website rank and traffic statistics before forwarding your hardwork to them.

Giving free stuffs
This is an old marketing strategy. You give something for free and in return you ask for references. Though the result is not quick, but it will give you backlinks in long run. Some companies distribute free themes and post backlink to their website in footer section. You can also try same or some other ways to get backlinks. Some people include invisible links into themes in hope of gaining backlinks. Well, do I need to tell you that this kind of cleverness caught very soon and hardly anyone use that free stuffs. Just be transparent and ask as a request not to remove reference link from the footer. Trust me; many people will give you this favor.

Social Network
No one can deny the importance of social network on internet. This is a open market having billions of people together. Information on social network spread with the speed of light. You can create your own community and groups over there and can get exposure to your work much broadly.

Experiments
Experiments are very time consuming and result is not definite. People hate to waste their time on doing experiments. But you know people love to know the result of experiments. Do some experiment or survey and reach to the audience with results. Let them know the truth and how they can do some specific things better. Give all this favor to them for free. There would be big chances that many of them will give you back quality links.

Read More

4 benefits of hiring SEO services company

Many small and even some large business hire SEO Services Company to handle the internet marketing headache. It is not because they can’t afford hiring new SEO staff. But why taking extra burden when experts are available in the market at affordable rate. Benefits of hiring SEO Company is limitless, some of them are given below.

You get time to focus on your business
This is one of the major benefits of hiring an SEO Services Company. SEO is very hectic and continuous process. SEO experts and companies do not charge you for the laziness. SEO is really a time consuming process. Search engines are rapidly changing their algorithms and to cope with that, SEO experts are forced to be updated all the time. If you running a business, especially starter, then you business need your most of the time. If you indulge in SEO process in that time, that would be injustice to your business. So, it is smart to outsource your SEO part to some experts and let them handle all this.

Stand with ethical standards
SEO is not about just copy and pasting links into some tools. It is also not about just asking all your friends to like your post and refer them to others. It seems easy from the above, but has many complicated loop inside. Non-expert and newbie’s adopt some unethical tactics for SEO purposes, to get quick result, and break search engines terms and conditions. Experts ensure you always stand with ethical standards of search engines and do not get punished by them in any manner.

Increasing sales/traffic
Nowadays, more than 90% people use search engines to find everything on the internet.  When people want to buy something, they ask search engines about the availability. Engine find the most Search engine optimized pages related with given keyword and present the same to the user screen. So, if your SEO experts somehow take you to that first page result for buying keywords, then you surely can get more deals than you can imagine sometimes.

Better Return on Investment (ROI)
Chances of Return on Investment (ROI) are bigger when playing with specialist on your side. SEO Expertise Company does not need learning curve, and they know which tricks and tools are perfect for particular kind of jobs. Without wasting time in non-sense experiments, they directly do what is positive and best. Their highly professional tricks give you fast result and organic visitors.

These were not only benefits of hiring SEO Services Company. There are many but several factors like your budget, time, expecting ROI etc also matters. It is better to analyze your requirement and expectations first before getting someone under you.

Read More

About good and bad links

Link building has been a popular seo activity. Most of the SEOs use all methods to ensure more links for optimization purpose. Many of the service providers do not distinguish between good and bad links, but the fact is that such a difference does exist. It would be better to know about this difference so that your website benefits from good links.


Here is basic thing that you must keep in mind while deciding on good and bad links. Simply put, the links that are solely for seo purposes are usually bad links as search engines will ignore them. Those links showing relevance for the visitors are good links.

Hence, search engines Google and Bing will not take every link as a signal for ranking purpose. The fact of the matter is that these search engines simply ignore many links, which they find bad ones. However, unfortunately the search engines are not going to let the webmasters directly know anything about their bad links. At the same time, most of the search engines do educate us about the links they like as a signal for ranking the concern website.

Generally, search engines have a tendency to ignore paid links. However, paid links are acceptable to search engines but only in limited quantities. You should not over do such links as it may create negative impact for your website as the search engines may penalize such sites. The same applies to other types of links such as links in badges and reciprocal links known also as link trading.

Hence, any links that appear dodgy to the search engines are bad links and you should avoid building them for optimization purpose. Directory links with automatic custom link text for quick inclusion of the page in many directories the search engines mostly ignore then and considered these as bad links.

Anchor text having relevant keywords may not be a link type but search engines take them as good signal for ranking a website if sufficient websites or blogs link to it. Search engines consider such sites relevant.
Links in social media is generally a good link strategy. Google+ is an example that Google gives prominence to the links in social sites. If you have links from your circles on Google+, then these links help in search results. Similarly, Bing also has developed a relationship with Twitter and Facebook, meaning that links in these sites will enhance your visibility on these sites.

Read More